UTM Builder

UTM link generator — Alligators Group internal convention

Destination URL*no parameters

Source*where the link will be clicked

Medium*type of support

Campaign*specific operation

Contentoptional · for A/B test

Termoptional · keyword if paid

Generated URL

Fill in the required fields to generate the URL

Session history

Click to re-copy

No link generated yet

Convention rules

1 · All lowercase. instagram yes, Instagram no (treated as a different source).

2 · No accents, no spaces. Use _ as separator. webinaire_fevrier yes, "webinaire fevrier" no.

3 · Use dropdown values. If a source is missing, add it to the list in code (or ask Baptiste) rather than typing free text.

4 · Never UTMs on internal links. A link going from one CrocoClick page to another CrocoClick page must NOT carry UTMs — it breaks session tracking.

5 · Name campaigns with month/year. Avoids mixing audit_10pts from February with the one from June.