Overview
Product Adoption
Understand product usage: who uses what, where, for how long, and who is dropping off.
Feature ROI ->Updated: Apr 27, 2026, 1:29 PM
Plans
No options
Countries
Features
DAU (avg)
65
WAU
129
MAU
202
Stickiness
32.4%
DAU / MAU
New users
69
Returning users
158
Avg time / user
5h 20m
Avg features / user
8.6
Activation rate
81.2%
New users who reached ≥2 features or ≥1h in first 7d
Total usage
1079h 39m
Usage over time
Active users and total time per day
Feature leaderboard
Time, users and engagement (≥1h) per feature
| Feature | Time ↓ | Users | Engaged ≥1h | ≥1h share | Trend 7d |
|---|---|---|---|---|---|
| Funnels Websites | 225h 18m | 111 | 44/287 | 39% | ↓ -11.4% |
| Automation | 112h 52m | 102 | 21/287 | 22% | ↓ -10.6% |
| Contacts | 111h 22m | 127 | 28/287 | 26% | ↓ -23.2% |
| Memberships | 97h 1m | 78 | 21/287 | 27% | ↓ -24.7% |
| Marketing | 83h 55m | 125 | 23/287 | 21% | ↓ -28.5% |
| Settings | 81h 22m | 146 | 20/287 | 15% | ↓ -0.4% |
| 75h 13m | 64 | 20/287 | 36% | ↓ -12.6% | |
| Forms, Survey, Quiz Builder | 54h 2m | 73 | 16/287 | 21% | ↑ +125.4% |
1-8 of 38 features
Users distribution
By time spent
Geographic breakdown
Users by country
🇫🇷France
161
🇧🇪Belgium
17
🇹🇭TH
3
🇨🇭Switzerland
3
🇪🇸Spain
2
🇺🇸United States
1
🇦🇪AE
1
🇭🇺HU
1
🇨🇷CR
1
🇱🇧LB
1
Retention heatmap
Weekly cohort retention
| Cohort | Size | W0 | W1 | W2 | W3 | W4 | W5 | W6 | W7 |
|---|---|---|---|---|---|---|---|---|---|
| 2026-03-30 | 38 | 100% | 47% | 37% | 37% | 0% | 0% | 0% | 0% |
| 2026-04-06 | 13 | 77% | 54% | 15% | 0% | 0% | 0% | 0% | 0% |
| 2026-04-13 | 10 | 90% | 40% | 0% | 0% | 0% | 0% | 0% | 0% |
| 2026-04-20 | 12 | 100% | 0% | 0% | 0% | 0% | 0% | 0% | 0% |
Activation funnel
Steps from signup to activation
1. First event69
100.0%
2. Used 2+ features5681.2% from prev
81.2%
3. Used 5+ features3664.3% from prev
52.2%
4. ≥ 1h total2466.7% from prev
34.8%
5. Active at day 725104.2% from prev
36.2%
At-risk locations
Usage dropping vs previous period
Drifting users
Previously active, now silent
echouen@ometim.com
Last seen: 2026-03-12
raminolivia04@gmail.com
Last seen: 2026-03-13
deuxamesenlumiere@gmail.com
Last seen: 2026-03-12
tuto.cath.ia@gmail.com
Last seen: 2026-03-15
roxane83000@gmail.com
Last seen: 2026-03-16
1–5 of 20 users
Declining features
Fewer users than previous period
scheduling
1 → 0 users
ask-ai
1 → 0 users
marketplace
1 → 0 users
countdown-timer
10 → 4 users
objects
10 → 6 users
1–5 of 8 features