Trials in progress9Pending conversion
Conversion (12m)79%106 / 134 ended trials Median delay15 dBetween trial start and conversion
LTV / CAC (12m)—Available once a cohort has ≥ 12 months Trial → paid funnel
Cumulative over the last 12 months
Trials ended134(79% of previous step)
Converted to paid106(79% of previous step)
Trials per month
Click a bar or a point to open the filtered listTrial duration
Converted vs lostMonthly CAC
Marketing + sales spend / new clientsCAC / LTV history
12-month LTV = cumulative LTV at M12 for the month's cohort. * = cohort younger than 12 months, partial value.| Month | Spend | New | CAC | LTV (12m) | LTV/CAC | Payback |
|---|
| 2026-04 | €0 | 26 | €0 | €47 * | building | 0 months |
| 2026-03 | €0 | 22 | €0 | €98 * | building | 0 months |
| 2026-02 | €0 | 20 | €0 | €131 * | building | 0 months |
| 2026-01 | €0 | 27 | €0 | €111 * | building |
Marketing + sales spend entry
CAC and payback are recomputed automatically from these values.